About Us
Our History
DIFO was founded with a clear purpose: to bridge the gap between vision and reality. Since our inception, we have been dedicated to supporting businesses that aspire to make a significant impact in their industries.
Top Success Stories
MEmob+ - Data Intelligence Company
The strategic investment in MEmob+ helped the data intelligence company expand its capabilities in gathering and analyzing consumer insights, driving innovative digital campaigns for global brands and boosting market presence.
MediaTiks - Digital Creative Agency
The backing of MediaTiks helped the company expanded its digital media services, leveraging on cutting-edge tools to deliver personalized marketing strategies. This led to rapid growth and a strong foothold in the digital advertising space.
Wallace - A Rewarding Platform
The investment empowered Wallace to expand its platform, enhancing user engagement and giving rewards for sharing zero-party data. This accelerated Wallace’s growth, helping it become a leading platform for consumer sentiment and feedback.
Mission & Vision
Mission:
Our mission is to identify and invest in high-potential businesses and sectors, providing the capital, resources, and expertise needed to foster long-term growth. We are committed to delivering value not only to our investors but also to the communities and markets in which we operate.
Vision:
At DIFO, our vision is to transform potential into performance, driving sustainable growth and innovation across diverse industries. We believe in empowering businesses and individuals to achieve their fullest potential through strategic investments and partnerships.
Our Values
At the core of DIFO are the values that guide our every decision and action:
Integrity
Commitment
Sustainability
Innovation
Featured Topic
Blogs
The latest news from DIFO
After a period of slowdown, the MENA fintech landscape is charging back into the spotlight.
In Q1 2025 alone, startups across the region raised a total of $678 million across 133 deals, marking the highest quarterly investment since late 2023.
How Saudi Arabia’s $1 Trillion Infrastructure Investment Drives 30% Real Estate Growth by 2025
Saudi Arabia is undergoing a monumental transformation under Vision 2030, with over $1 trillion in infrastructure investment powering nationwide change. One of the most profound outcomes
Dubai Real Estate Outlook: Why Fitch Warns of a 15% Price Drop.
In a recent 2025 report, Fitch Ratings flagged a potential 15% decline in Dubai residential property prices, citing oversupply risks and cooling demand. As market
The Real Estate Shift in GCC & MENA: 25% Surge in Luxury Projects by 2028
The real estate market in the GCC and MENA regions is undergoing a major transformation. With luxury developments projected to grow by 25% by 2028,